8/5/2021

JSW Sports - Maximising the potential of Indian Athletes through fostering a Culture of Sports in India

Interviewing Mustafa Ghouse, CEO of JSW Sports, the sports vertical of the JSW group—the Indian multinational conglomerate company, based in Mumbai. Appointed as CEO in 2012, and with the inception of JSW Sports aimed initially at supporting Indian Olympic athletes through the creation of a funding program for the lead up to the 2016 Rio Olympics, and an additional youth development program targeting Indian athletes in the crucial years between the ages of 12 - 18, providing them with the right exposure, training and advice, Mustafa and the team have been working, and successfully so, towards maximizing the sporting potential of Indian athletes. Since then JSW Sports has added teams in the Indian Premier League, Pro-Kabaddi League and Indian Super League to its portfolio. As a former professional tennis player and with his experience in sports management and a deep passion for the sports world, Mustafa has identified the need to push and encourage a culture of sports in India, introducing a more structured approach to sporting events, increasing access to both athletes and spectators, creating a clear vision for the trajectory of athletes and teams, and establishing ties between the sport and corporate worlds. Recently moving into the SportsTech scene, JSW Sports has also launched its accelerator program, aimed at supporting a variety of startups existing within the intersection of the sports and tech spheres. Tune in to learn more about the man behind the company and the many branches they’ve established at JSW Sports.