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5/12/2022

Loco - India’s leading live game streaming and community platform

Loco is India's leading live game streaming platform that is building the future gaming community in the country. Viewers can watch gaming videos all at one place. What started as a live trivia game show app developed into a platform for India's best upcoming and top gamers and hosts them as they play and stream the top trending games. It also allows fans to follow, support, and engage with the streamers.
In this conversation, Anirudh talks about releasing a bunch of new features that will make viewing for fans much more interactive. He speaks about how Loco initially launched as a trivia game show app and evolved into a gaming streaming platform as they believe that entertainment is a need and the two biggest trends were short videos and interactive entertainment. He touches upon the evolution of gaming and the way the rest of the world knows it - the right mix of skill and strategy and about developing a new content vertical, a new content format that would require new grammar, tech, community formation

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