The Impulse Network (formerly Sports Business Club at the University of St. Gallen) is a student-driven, not-for-profit movement founded to create impulses for change in the sports industry. Out of St. Gallen, we are committed to connecting political, business, cultural, and other leaders of society to drive change on a global and regional level.

With this format, we share a unique collection of insights about the top executives' take on the past twenty-one years of commercialization and professionalization in the sports industry.

For this episode, Lukas Hermann and Rado Simeunovic sat down with Madleen Noreisch (Senior Sustainability Manager, FIFA) to talk about her lessons learned, sustainability projects, and the upcoming FIFA world cup.

Madleen Noreisch | Lessons Learned

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