5 metrics to measure success

Whether we're talking fan engagement, TV audience, video retention, or fan shop sales - these days, most sponsoring and communication efforts are measurable. But due to the sheer number of different metrics, finding the right KPIs for your project may turn out to be a challenging task. In this video, Harry Unwin, Senior Research Manager at FC Bayern, shares his five most important metrics when evaluating the success of the club's projects and campaigns. Do you agree with Harry?

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