AC Milan looks back at more than 120 years of history, but success doesn’t come easily – it requires hard work. And while the club has its pedigree to call upon, that doesn’t mean it can just expect new fans to follow the team. **Maikel Oettle, Sponsorship Sales Director at AC Milan**, tells us how the club continues to excel in reaching new sports fans – today and tomorrow. Learn all about the club’s exiting new direction and unique sponsorship activations, as Maikel talks us through 5 key principles when developing a commercial strategy for the next generation of sports fans. (Recorded on 12 November 2020)

- Ownership & Management
- Clear Commercial Vision
- Brand Positioning
- Transcending Football
- New Global Partnerships Strategy


How AC Milan Wins the Next Generation of Sports Fans

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In this Video

Chris Stokel-Walker

Maikel Oettle

AC Milan

Team Livingroom