What the Future of Sponsoring Looks Like

Kerstin Lutz, Managing Director Partnership Management at TEAM Marketing, tells us how sponsors can capitalise on opportunities off the pitch, why individual solutions are becoming increasingly important and how she thinks Esports will play a part in the future. With more than 20 years of industry experience, working with some of the biggest rights in sports including the UEFA Champions League and UEFA Europa League, there are few people better suited to predicting the future of sponsorship! 

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