The news that TikTok is here to stay is (perfectly lip-synced) music to the ears of social media managers and marketers around the world. Whether you are just getting started on the platform or already a seasoned pro, our conversation with TikTok's Media Partnerships Manager Charlotte Kohlhas will be just the ticket. Find out how to master the For You feed, ways in which sports organisations are using the platform and why educational content is huge on TikTok! 

[TikTok Newsroom](https://newsroom.tiktok.com/en-us/)

[Volleyball World on TikTok](https://www.tiktok.com/@volleyballworld)

[FC Bayern on TikTok](https://www.tiktok.com/@fcbayern)



Understanding what makes TikTok tick

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In this Video

Leon Weber

Charlotte Kohlhas

TikTok