8/6/2020

How OneFootball Changed Everything but their Name

People hate change! Nonetheless, Lucas von Cranach and the team at OneFootball, the most popular digital media platform for football fans, decided to flick the rebrand switch from one day to the next. We spoke to Lucas about what it means to be a "Vibesmith", the operational challenges that come with a full-scale rebrand and how OneFootball consults data to assess whether the risk was worth it.
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