11/26/2020

How Formula 1 and Zoom Reinvented the Digital Hospitality Experience

The hospitality at a Formula 1 Grand Prix is renowned the world over. But when the coronavirus struck, the main pre-event entertainment disappeared for Formula 1 and its commercial partners. In this episode of Story Behind, Zarah Al-Kudcy, Head of Commercial Partnerships Development, explains how Formula 1 reinvented hospitality for the age of Zoom.