The FEI as a Media Platform
Hi there, great to have you with us! 🙂 In this session, Stéphane Schwander - Head Of Digital at Federation Equestre Internationale (FEI) - guides you through their unique and new media strategy: the
FEI as a media platform.
🚀 The FEI as a Media Platform (03:24)
💪 The Challenges in Sponsoring as a Governing Body (04:10)
✅ The most important Milestones on the Road (05:50)
📱 The Learnings and No-Brainers while working with Influencers (08:20)
📣 How the FEI finally engaged GenZ (11:00)
⭐ What a 3-Star Cook has in common with the FEI (17:50)
💜 The Core Values of the Federation (18:30)
🤛 How to build Relationships with Athletes (19:27)